News & Press Releases

Micross Solutions
Insight Equity Announces Acquisition of Strauss Brands LLC
August 08, 2019

SOUTHLAKE, Texas and FRANKLIN, Wisconsin – August 8, 2019 – Insight Equity Holdings LLC (“Insight Equity”), a private equity firm with 17 years of experience investing in middle-market industrial companies, is pleased to announce the acquisition of Strauss Brands LLC (“Strauss”). Strauss is a leading producer of ethically raised specialty meats including American grass-fed and organic beef, as well as humanely raised veal and lamb. Strauss supplies a mix of retail and food service customers throughout the United States. Established in 1937, Strauss has been family owned and operated for 82 years. The Strauss family has retained a significant ownership position. Randy Strauss remains in his role as 3rd generation co-owner, Chief Executive Officer, and President.

“Due to the growth of our grass-fed and organic beef offerings, in addition to our core veal and lamb business, we have simply outgrown our current production facility,” shared Randy. “The investment by Insight Equity will provide the capital we need to develop a new state-of-the-art processing facility in Franklin, Wisconsin, which has been our home for over 50 years. We are grateful to the leaders of the City of Franklin for their support of this transformative project,” continued Randy. “Our location provides us with access to a stable base of exceptional employees and is ideally located to provide reliable delivery solutions to our customers via our in-house long-haul perishable trucking division.”

“Strauss has a unique combination of great tasting meats and authentic values aligned with consumer demand for healthy, sustainably-sourced protein,” added Fraser Desmond, Senior Vice President at Insight Equity. “We are aiming to break ground on the new facility in the fourth quarter of this year.”

“The Strauss family’s commitment to humane and ethical agricultural practices has put them at the forefront of emerging product categories, including quality-focused, American raised grass-fed beef,” remarked Warren Bonham, Chief Operating Officer at Insight Equity. “Insight Equity is pleased to be partnering with the Strauss family to continue to expand its product and customer markets while simultaneously investing significant capital to grow production capacity and decrease operating costs.”

About Strauss Brands LLC

Founded in 1937, Strauss proudly supplies the nation’s finest distributors, restaurants, retailers, and hotels with premium quality, ethically raised specialty meats. Products include American grass-fed beef, American organic beef, lamb, and humanely raised veal.

About Insight Equity

Insight Equity makes control investments in strategically viable, middle-market manufacturing and distribution businesses across a wide range of industries. Leveraging a proven, collaborative value creation model, Insight Equity facilitates operating enhancements and growth. The firm specializes in partnering with companies in complex or challenging situations, including corporate divestitures, management buyouts, aggressive growth opportunities, going-private transactions, restructurings, and transitions from family ownership. Insight Equity’s headquarters is located near the Dallas / Ft. Worth International Airport in Southlake, Texas. The firm also has an office in New York City.